Digital Marketing is an upcoming trend that has made its permanent place around us today. Most of the trends are either seen as a reaction to technology or changed consumer behavior’s which have already adopted the pattern that was quick to emerge. We can see the best example of the development of applications for shopping over mobile or information-oriented news applications. Earlier they were as online sites meant to be accessed through a device like a laptop or a computer now it’s the age of mobile marketing. This other reason for its emergence can also be attributed to the increasing use of smartphones by people. Today it’s just a regular mobile marketing tool necessary to stay in the market and be in the game with the competitors.
In this article, we’ll explore five different things a small business owner must do to grow the business digitally. Small business owners today have realized that if they have to thrive they need to take the digitally competitive world seriously. So we’ll analyses the different trends present in the market today that should be explored well.
1. Social Media
Social Media is on the rise today with maximum people like clients, audiences; business prospects all of them devoting their considerable amount of time to them. A few research studies also point out that a single user spends approximately 135 minutes of its day accessing social media. Today people not just use it to socialize and connect with family or friends but also to research various services, marketing products associate themselves with brands and endorsements.
Small Business owners need to connect with their audience and take advantage of the large consumer base that’s there on it before the competitors avail that opportunity to win over them. The business owners should focus on sharing interesting content, informative products, and service rules, they should use social media to address customer issues and grievances, exploring new audiences and collaborating with opportunistic people.
2. Desktop and Mobile use efficiency
For most people, the difference between mobile and desktop marketing is not too obvious. However, business owners should pay attention to technicalities to understand how both are different. People tend to engage in both platforms differently. The desktop site should be user friendly that imparts a great experience to the visitor in terms of ease of access so they enjoy being on the site and stay connected to it. Talking about mobile people should be able to have easy access to that too in a way that the site should be phone compatible. The overall experience of the user should be satisfactory only then they can attract a greater customer base. Expanding the user base requires equal attention on both desktop sites and mobile marketing. It would be easier to achieve marketing goals.
3. Posting unique videos
Videos are the easiest way of communicating with a large audience. Engaging people in both unique videos and the latest addition to this being live videos are catching the interest of the people. Business owners prefer coming live inviting their fan base to interact with them directly. This helps them to get live feedback and interact with them personally addressing all their issues at once. The data analysts are of the view that eighty-two percent of the traffic on the digital platform will be the video traffic by 2021.
Video marketing has evolved from branded recorded videos to live ones today. Even then branded video has its takeaways like- it engages the curious minds, it has a greater appeal than just normal text advertising. It builds a better relationship with its people. Live video, unlike branded ones, is interactive at the same time instead of delaying the feedbacks. This helps in the confidence-building of the consumers and relationship building.
4. Writing blogs/articles spreading awareness
Awareness through content and articles about the products has always been the mainstream idea. However the need today is to make the same content more interactive that engages the audience and demands their active participation. For instance, conducting polls taking votes for a particular new launch organizing feedbacks and contests where freebies can be given peaks the interest of the consumer. It is also a great way of publicizing one's business online.
Introducing introductory/launch offers, 24-hour offers are capturing the trend of the market. The idea could be attributed to social media apps like Instagram and Snapchat but publicizing the products for limited period offers and direct messages for queries is fast-paced today. This intrigues the interest of the consumer and due to the sense of urgency they act quickly boosting the sales of the owner. Spreading awareness about the offers through articles and blogs can be a great idea to reach out to people on a large scale.
Another new type of content that’s making waves is expiring content, and this might have been inspired by the Snapchat paradigm, where snaps are deleted after just 24 hours.
Expiring content works in much the same way is available for only a limited amount of time before being removed from the web. This is enticing because it creates a sense of urgency and exclusivity, and because people don’t like to miss out on things, they’ll make an even greater effort to seek out said content.
5. Blending the Digital with the Physical
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It might be a new trend but that doesn’t mean it can completely replace the joy people still enjoy doing shopping in physical locations. People still like visiting malls and trying the stuff before they buy. Winning their trust over online platforms is still a hard nut to crack. However, customers are demanding a blend of digital and physical worlds today. From sending push notifications for any prior sale alerts to accepting payments digitally and offering discounts in the form of loyalty points to its older customers they want it all.
Businesses are trying to align their physical platforms with user-friendly digital platforms by registering every customer in their database and saving their product preferences. This helps them in serving their customer better and also keeping an eye on the market trends and consumer tastes and preferences. The use of Beacon in this sector cannot be ignored. They help in communicating better. The hotels have also started using it instead of room keys even airlines use it today to inform travelers about flight details like arrivals and departure.
Digital marketing is a developing area; the reason for this is its connection with the changing consumer tastes and preferences. For small business owners, it’s important to be aware of the changes that keep taking place in the market to keep up with the competition and its opportunities. The brighter side of this is that the trends in digital marketing are developments and not changes which make it easier for business households to evolve rather than completely replace their methods or techniques. A balance must be maintained between the physical and digital world both to succeed in the arena of business today.
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